Graduating from uni is an exciting milestone, but entering the job market can feel intimidating. With countless job boards, CV examples, and advice available, it’s easy to feel overwhelmed and slip up. Today, a degree and enthusiasm alone aren’t enough to stand out. Being aware of the common mistakes that new graduates make can help you navigate this transition and secure a job that aligns with your goals.

Job hunting without a target

One common mistake new grads make is applying to numerous jobs without a clear strategy. Sending out many applications in the hope that something sticks often results in generic CV’s and cover letters that fail to impress employers. Recruiters can easily tell when applicants are just copying and pasting. Rather than focusing on quantity, prioritise quality: research each company, tailor your application materials, and demonstrate genuine interest in the specific role.

The power of networking

Many recent graduates rely solely on online applications, assuming a strong CV will do all the work. However, networking can uncover opportunities that aren’t publicly advertised. Attending career fairs, reaching out to alumni, or connecting on LinkedIn can open doors you won’t find on job boards.

A significant number of positions are filled through referrals or internal recommendations. Building relationships not only gives you insight into a company’s culture but can also help you refine your CV and improve your chances of being hired.

Your online presence

Your online presence plays a crucial role in job hunting, even if you don’t actively update it. Employers often research candidates online, through Google searches or LinkedIn, before deciding who to interview. An outdated or incomplete LinkedIn profile, or the absence of one, can be a missed opportunity. Additionally, public social media accounts with questionable content can damage your chances.

Failing to customise CVs and cover letters

Many job seekers make the mistake of sending the same CV to every employer, but this approach often falls short. Each company has its own culture and priorities, so a generic CV may fail to highlight your most relevant skills and achievements.

Similarly, cover letters that simply repeat your CV or feel overly formal won’t help you stand out. Tailor your CV to match the job description by using key terms from the listing, showcasing relevant accomplishments, and emphasising transferable skills. Your cover letter should tell your story: explain why you’re genuinely interested in the role, how your experience aligns with it, and what you can contribute to the team.

Not following up

Many graduates submit applications or attend interviews and then fail to follow up. Sending a brief thank-you email after an interview can demonstrate professionalism and genuine interest. Checking in a week or two later can also keep your application top of mind without being intrusive.

Job hunting after graduation can be challenging, but avoiding common pitfalls can make a big difference. Stay focused on your goals, build connections, customise each application, manage your online presence, and approach the process with both optimism and realism.

This increases your chances of landing a role that fits your long-term goals. Remember, success isn’t about being perfect, it’s about being prepared, persistent, and proactive.