A survey has found that seven in 10 adults believe UK universities should be doing more to support the country’s success, as higher education leaders committed to addressing difficulties in the graduate job market.

Most of the 2,000 adults surveyed for Universities UK (UUK) said the nation’s future prosperity hinges on how well it uses skills and fosters innovation.

UUK said universities will meet with employers throughout the spring to help shape a joint roadmap for institutions, businesses and government aimed at improving graduate employability.

The findings come amid ongoing reports of a challenging graduate job market and recent data showing that nearly one million young people aged 16 to 24 (946,000) were not in education, employment or training as of September 2025.

The UUK survey, conducted by Public First, found that more than four in five respondents (84%) agreed that the world is changing and the UK must adapt to remain competitive.

Almost three-quarters of respondents said the UK’s future success relies on its ability to innovate and make scientific breakthroughs (73%), and a similar share (74%) agreed that universities play a key role in the country’s economic prospects.

In addition, 86% said the UK’s success depends on making full use of the skills and talents across the entire population.

It is understandably an uncertain time for people at the moment. From rapid advancements in AI, to a shifting global order, or the urgent need to grow the economy in every part of the country, the world is changing and the UK must be ready to lead, not follow,” stated UUK president Professor Malcolm Press.

He added that universities will have a crucial part to play, while acknowledging they must adapt to better meet the country’s needs.

“Over the months ahead, universities across the country will be engaging to listen, to learn, and to go further in supporting businesses with the skills and innovation they need to grow, and, crucially, ensure more graduates are able to access high-quality jobs,” Press said.

UUK said universities are keen to hear from employers on how they can adapt to shifting skills demands.

A survey by the Institute of Student Employers last year showed that graduate recruitment has dropped 8% since 2024.

Chief executive of Greggs plc, Roisin Currie, said universities “need to understand more about the challenges that businesses are facing and to help with that.” Adding that “businesses also need to make sure that they open their doors to help that education process so that universities can prepare students with the skills that we need for the future to keep moving forward and improving.”